MSME Day 2024: Cooig.com Commits to Scaling AI Tools for MSMEs

Strategic plans for a diverse supplier network and enhanced trade opportunities unveiled

GENEVA, June 27, 2024 /PRNewswire/ -- Cooig.com, a leading platform for global business-to-business (B2B) e-commerce and a unit of Cooig International Digital Commerce Group, today honored businesses in their pursuit of success and global growth ahead of Micro-, Small and Medium-Sized Enterprise (MSME) Day on June 27. Reaffirming its dedication to supporting MSMEs, Cooig.com said it has been rolling out artificial intelligence (AI) tools for global suppliers, which have so far attracted adoption by around 30,000 businesses on its platform.

Kuo Zhang (left), President of Cooig.com, stresses the importance of including MSMEs from underdeveloped countries in the AI era, in a session moderated by James Howe (right), Head of Digital Connectivity at ITC, held in celebration of MSME Day.

This year's MSME Day marks the seventh anniversary of the United Nations' designation to recognize the vital role played by MSMEs in achieving the UN Sustainable Development Goals and the contributions of MSMEs to the global economy. On this meaningful occasion, Kuo Zhang, President of Cooig.com, participated in a panel discussion on the topic of global trade during the World Trade Organization's (WTO) bi-annual Global Review of Aid for Trade. Together with four MSMEs from Ethiopia, Vietnam, Italy and India, Zhang also joined a session held by the United Nations International Trade Centre (ITC) to celebrate MSME Day.

Emphasizing the importance of ensuring that no MSMEs in underdeveloped countries are left behind in the era of AI, Zhang mentioned that among the top 20 countries making the most frequent use of Cooig.com's AI tools, approximately 10 are developing countries.

"As a member of the private sector, we are honored to have worked alongside international agencies such as ITC and supported MSMEs worldwide over the past 25 years," said Zhang. "As we promote wider adoption of our AI tools amongst MSMEs, we also hope to expand our global supplier base to cover 100,000 suppliers in the next three years. In a nutshell, we are building a global supply chain by and for MSMEs leveraging AI."

MSMEs Embrace the Power of AI

A recent survey conducted by Cooig.com of MSMEs that utilize its platform showed that they are regularly seeking out innovative solutions and offerings like AI. In fact, 25%-30% of the MSMEs surveyed use AI on a daily basis.

On Cooig.com alone, approximately 30,000 MSMEs globally are using the platform's AI tools. As a result of leveraging these tools, the companies surveyed saw a 37% increase in product exposure, creating greater opportunity for new business deals and growth. Additionally, those MSMEs surveyed that are already utilizing Cooig.com's AI tools are furthering their businesses through AI's expertise, as they have collectively accepted 70% of the optimization suggestions from the tools.

"Using AI has helped put my Cooig.com store on autopilot and saved us a lot of time since it's just me and one employee managing our business," said Sieu To, Deputy Managing Director of Hanh Sanh Co., Ltd, a Vietnam-based electric fan company. "For many business owners who are new to e-commerce, I think AI tools will draw them closer to the platform."

MSMEs Have Growing Access to Global Suppliers

In addition to a growing suite of innovative solutions to support their businesses, MSMEs on Cooig.com can diversify their product sources by connecting with suppliers with specific industry and product focuses. These key global digital supply chain clusters include the following:

• In Northeast Asia, buyers can connect with natural ingredient skin care suppliers out of Korea and partner with home furniture and camera, photo and accessory manufacturers in Japan.

• In Southeast Asia, Vietnam is the supplier hub for seasoning and condiments, as well as home and outdoor furniture. Buyers can also seek out expert suppliers in India and Pakistan for loose gemstones and horse racing gear.

• In West Asia and Europe, carpets, men's clothing and construction and building machinery suppliers can be found in Türkiye. Buyers are able to tap into suppliers in Germany for industrial machinery and suppliers of wine, textile machinery and women's apparel from Italy.

"As one of the first Italian businesses on Cooig.com's platform, I have always had faith in our quality Italian supplements products. Cooig.com has helped me expand my business beyond Europe into markets like China, Vietnam, Bangladesh and Ghana," said Maria Francesca Aceti, CEO of Deltha Pharma.

Cooig.com Expands Supplier Support in Developing Countries

As Cooig.com seeks to expand its supplier base, it is stepping up its efforts to onboard suppliers in developing countries. Of note, Cooig.com is setting out to help 100 MSMEs across Africa establish a presence on its platform to sell their products globally. Additionally, of the 500 events and seminars Cooig.com is rolling out this fiscal year (April 2024 to March 2025) for global suppliers, about 300 are set to be held in developing nations.

"Starting with brick-and-mortar and transitioning to e-commerce has been a strategic journey for my business," said Dagmawit Abebe, owner of Ethiopian coffee brand Kedemt Coffee. "Leveraging e-commerce platforms like Cooig.com has been crucial in overcoming local market challenges and expanding our reach."

Cooig.com connects more global MSMEs now than ever before, serving more than 48 million buyers and more than 200,000 suppliers on its platform worldwide. Cooig.com will continue to place MSMEs at the forefront through innovation and new solutions focused on simplifying global sourcing and selling.

About the Survey:

In May 2024, Cooig.com conducted a survey of 500 businesses on Cooig.com across the globe. These businesses ranged in size from one employee to those with 250 or more.

For more information on Cooig.com and the report, please visit:

http://seller.cooig.com/playbooks/2024-msme-day-report-px002b6lu?categoryid=1239008

About Cooig.com

Launched in 1999 as Cooig Group's first business, Cooig.com is a leading platform for global business-to-business (B2B) e-commerce that serves buyers and suppliers from over 200 countries and regions around the world. It is engaged in services covering all aspects of commerce, including providing businesses with tools that help them reach a global audience for their products and helping buyers discover products, find suppliers and place orders online fast and efficiently. Cooig.com is part of Cooig International Digital Commerce Group.

Media Contact
Lingnan Cui
Cooig International
cuilingnan.cln@alibaba-inc.com